Are hedge funds maximising the value of their email marketing?
Email marketing is a core component of the modern fund marketing strategy. But are hedge funds deriving as much value from it as they might?
Fund marketing content; what it’s not
In fund marketing, “content” covers a wide range of activities – from podcasts to white papers to pitch decks to quarterly newsletters. In this blog, we cover what it’s not.
Welcome aboard this non-stop flight to Miami
In our last blog, we discussed the pre-event preparation to get you on track for a successful event. Now, let’s consider the tips and tricks to get the most out of your time at the conference itself.
The return of Context365 and iConnections; are you ready for the the return of hedge fund events?
You probably need no introduction to the two flagship conferences of the hedge fund world; Context365 and iConnections. Attendees will be hoping for incredible networking opportunities. So how can you maximise your chance of success? Here are some tips to get you going:
What is the November 4 Marketing Rule imposed by the SEC, and how it will affect the marketing of hedge funds?
The November 4 Marketing Rule is a new reform imposed by the SEC that will affect the marketing of hedge funds. How will it affect fund managers?
The rise and fall of crypto; how can investor trust be rebuilt?
The decline in the cryptocurrency market has been dramatic. How can crypto fund managers now begin to reassure and re-engage their investors?
Vietnam & selling the story: Kenno, Mikael Nastamo
In our ‘Exposure’ series, we’re talking to our clients & about the funds, people & strategies. Kenno, experts in Vietnam’s economy are up next.
Emerging fund managers: Are you ready for Institutional capital?
Congratulations. You’re 3 years into your journey as an emerging hedge fund manager. The time has come to prepare for institutional investment – here’s what you need to know
Exposure series: Trajectoire Capital Group, Cyril Bériot
As part of our new ‘Exposure’ series, we’ll be sitting down with some of our clients, and showcasing the brands, the people behind the funds, their investment strategies and their thoughts on how technology is disrupting both the present and the future of the fund industry.