Five signs your hedge fund brand needs a refresh
Many hedge funds do not actively invest in their own brand. This mindset can be costly. Alongside investing in a comprehensive fund marketing solution to maximise your operational capabilities, hedge funds should maintain a consistent and up-to-date brand.
Every digital touchpoint is a brand moment
Put yourself in the shoes of an investor who has heard about your fund through word-of-mouth. One of their natural next steps would be researching your firm online. This first digital encounter becomes a pivotal brand moment. What would they see, and what story does their initial experience tell about your fund?
Acer Tree Investment Management selects Edgefolio to support client base
Acer Tree Investment Management, a London-based alternative credit manager, is now live on Edgefolio’s all-in-one fund marketing solution for hedge funds. The firm will now benefit from a CRM, data room, mailing tool, and fund reporting – all within a single, customisable platform.
Product update: enhanced contacts table
Recently, we’ve made some updates to our Edgefolio for Managers platform. This release will bring our users Excel-like speed and flexibility right into the platform.