As the range of investors into hedge funds diversifies, the role of the fund marketer becomes more complex. What matters to different allocators, and how can hedge fund marketers target multiple segments successfully?
Stouff Capital, a Swiss hedge fund, is now live on FundPortal, Edgefolio’s all-in-one fund marketing and investor relations platform for hedge funds. The firm will now benefit from an investor portal and CRM, with mailing tools, fund reporting, and data room – all within a single platform.
The world of alternative investments has witnessed an evolution in recent years due to changing technology, and this has impacted both the role and the daily operations of third-party marketers (TPMs). How can TPMs use technology to their advantage?
Learn why Altana Wealth selected FundPortal to improve their fund marketing and deliver an excellent investor experience.
The reform package approved by the SEC this week mandates increased transparency for investors. How should fund managers share this information, and can this be a competitive advantage for those that get it right?
Gaining momentum; how trust and commitment are key to successful influencer marketing for hedge funds
If authenticity is the key to forming the personal brand, commitment is key to executing the project. How can you gain and maintain momentum in your influencer marketing?