Hedge fund marketing; beyond your network
In any fund that is looking to grow, the role of fund marketing starts well before you get to first-name terms with a potential investor. It begins when they don’t even know of your fund, and much less plan to invest in it. How can you build out this “top of funnel” activity efficiently and effectively?
The four levels of the fund marketing funnel
The fund marketing funnel represents the journey your investors go on, from first awareness through to close. What happens at each stage of the funnel, what are the challenges, and what’s the scope for optimisation?
Fund marketing content; what it’s not
In fund marketing, “content” covers a wide range of activities – from podcasts to white papers to pitch decks to quarterly newsletters. In this blog, we cover what it’s not.
iConnections Global Alts 2023; what I learnt and what we would do differently next year
iConnections Global Alts is not a new event, but this was the first time. Our goals were simple; meet up with some of our existing clients face-to-face, and showcase FundPortal, our all-in-one fund marketing platform, to the other hedge funds in attendance.
Welcome aboard this non-stop flight to Miami
In our last blog, we discussed the pre-event preparation to get you on track for a successful event. Now, let’s consider the tips and tricks to get the most out of your time at the conference itself.
The return of Context365 and iConnections; are you ready for the the return of hedge fund events?
You probably need no introduction to the two flagship conferences of the hedge fund world; Context365 and iConnections. Attendees will be hoping for incredible networking opportunities. So how can you maximise your chance of success? Here are some tips to get you going:
What is the November 4 Marketing Rule imposed by the SEC, and how it will affect the marketing of hedge funds?
The November 4 Marketing Rule is a new reform imposed by the SEC that will affect the marketing of hedge funds. How will it affect fund managers?
The rise and fall of crypto; how can investor trust be rebuilt?
The decline in the cryptocurrency market has been dramatic. How can crypto fund managers now begin to reassure and re-engage their investors?
Vietnam & selling the story: Kenno, Mikael Nastamo
In our ‘Exposure’ series, we’re talking to our clients & about the funds, people & strategies. Kenno, experts in Vietnam’s economy are up next.