Advancing in the digital age – How technology pioneers will make the difference

Legacy systems and legacy thinking can also be formidable barriers. The status quo is hard to challenge when profit margins are reportedly around 40 percent.

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Essential Content Marketing Strategies for Asset Managers

Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?

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LinkedIn for Asset Fundraising

LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.

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Why You Need a Hedge Fund CRM

A CRM designed for hedge fund managers can elimate customisation costs, provide features tailored for hedge funds and reduce administration costs.

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Principles of Hedge Fund Customer Experience

In today’s digital environment, greater agility, flexibility and responsiveness are needed to meet rapidly evolving investor expectations, making customer experience critical to future success.

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A Guide to Marketing Strategy for Asset Managers

Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.

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The Sweet Spot Between Sales and Marketing for Funds

Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.

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Digitalisation of Hedge Fund Marketing

As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.

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Document Portal for Fund Managers – Do I need one?

Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.

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