Five signs your hedge fund brand needs a refresh
Many hedge funds do not actively invest in their own brand. This mindset can be costly. Alongside investing in a comprehensive fund marketing solution to maximise your operational capabilities, hedge funds should maintain a consistent and up-to-date brand.
Every digital touchpoint is a brand moment
Put yourself in the shoes of an investor who has heard about your fund through word-of-mouth. One of their natural next steps would be researching your firm online. This first digital encounter becomes a pivotal brand moment. What would they see, and what story does their initial experience tell about your fund?