Hedge fund marketing; beyond your network
In any fund that is looking to grow, the role of fund marketing starts well before you get to first-name terms with a potential investor. It begins when they don’t even know of your fund, and much less plan to invest in it. How can you build out this “top of funnel” activity efficiently and effectively?
The four levels of the fund marketing funnel
The fund marketing funnel represents the journey your investors go on, from first awareness through to close. What happens at each stage of the funnel, what are the challenges, and what’s the scope for optimisation?
Fund marketing content; what it’s not
In fund marketing, “content” covers a wide range of activities – from podcasts to white papers to pitch decks to quarterly newsletters. In this blog, we cover what it’s not.