The sweet spot between sales and marketing for funds
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
Digitalisation of hedge fund marketing
As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.
Document portal for fund managers – Do I need one?
Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.
Hedge fund marketing starter pack: Getting leads straight through your website
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.