White papers
A selection of white papers focused on fund marketing and investor relations.
Rebranding for hedge funds
Burdens placed on emerging managers
Unlocking the potential of SMAs
Investor relations in 2025
A practical guide to marketing analytics
Selecting a hedge fund CRM
Fundraising in 2025/2026
How to build a fund marketing strategy
Marketing to diversified investors
Influencer marketing for lead generation
Technology for TPMs
Attending events: a guide for TPMs
Influencer marketing for fund marketers
Email marketing for fund managers
The fund marketing tech stack
Eight steps to building relationships