Edgefolio Team, Author at Edgefolio

Essential content marketing strategies for asset managers

Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?

The sweet spot between sales and marketing for funds

Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.

Digitalisation of hedge fund marketing

As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.

Document portal for fund managers – Do I need one?

Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.

‘Edgefolio Spotlight’ – Danny Dayan, DWD Partners, LLC

This week we introduce Danny Dayan, founder, and CIO of DWD Partners, LCC, to the spotlight! Read about the operations at DWD and where Danny sees an opportunity to grow.

Hedge fund marketing starter pack: Getting leads straight through your website

When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.

Product updates: FundPortal document room update

Allocators really value secure and immediate access to your documents. In the next few days, we’re going to be offering you a free upgrade to make sharing your documents even easier.

‘Edgefolio Spotlight’ – Mette Østerbye, CABA Capital A/S

This week we introduce Mette Østerbye Vejen, CEO of CABA Capital A/S, to the spotlight! Read about her take on marketing funds’ unique value proposition and her growth plans for CABA.