In today’s digital environment, greater agility, flexibility and responsiveness are needed to meet rapidly evolving investor expectations, making customer experience critical to future success. In the case of hedge funds, customer experience (CX) is defined as the interactions between an investor and the fund management team, throughout their relationship.
Fund managers today are faced with a number of new challenges in the market. Investors have the ability to conduct their own data analysis and are seeking better value funds with lower fees, driving behaviour to operate more efficiently and keep operating costs low. Meanwhile, the product landscape for investors has diversified and become much more complex with the arrival of robo-advisors, investing apps and increased market regulation.
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones. When a business is just starting out, the same people typically perform both sales and marketing tasks and the line between the two can start to blur.
Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.
If your firm isn’t already using an Investors’ Portal, you may want to ask yourself “why not?” Oftentimes at hedge funds, marketing officers struggle to successfully fulfill the requirements of the job without an essential tool in their toolbox: one central system to support their marketing activities. Why?
The asset management industry is a hard industry to crack on. Especially when it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.
Think of the following scenario:
You start planning your trip long in advance before the actual event. You arrange the flights, the hotel, the material you need and you try to plan ahead your sales strategy. ” Who else is going there? What it the best elevator pitch I can use? How can I convince the Investors that I am the manager they should be speaking with?”
Many investors today focus the bulk of their attention on gathering information and data when it comes to manager assessment. From reading through documentation (DDQs, supplement, financial statements, presentations etc) to the analysis of performance series, investors certainly have their work cut out. But is this approach solid, or is it just scratching the surface?