digitisation-fund-marketing

Digitalisation of Hedge Fund Marketing

As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.

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Document Portal for Fund Managers – Do I need one?

Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.

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Why Should a Hedge Fund Use an Investor’s Portal?

When your head is down and you are doing your job on a day-to-day basis, it is very difficult – practically impossible – to keep up to date all your marketing material, and perhaps more importantly, follow and embrace business best practices.

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Hedge Funds Marketing Starter Pack: Getting leads straight through your website

When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.

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How to Differentiate your fund in a conference

Think of the following scenario:
You start planning your trip long in advance before the actual event. You arrange the flights, the hotel, the material you need and you try to plan ahead your sales strategy.

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Information Vs Wisdom

Many investors today focus the bulk of their attention on gathering information and data when it comes to manager assessment. From reading through documentation to the analysis of performance, investors certainly have their work cut out. But is this approach solid, or is it just scratching the surface?

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The Road to $1bn AUM: “Making it Big” Survey

The research examines big managers’ path to growth, providing a roadmap for all emerging and start-up managers as they make their way to $1bn AUM.

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Making it Big Survey: How can you reach 1bn AUM? (teaser)

Our collaborative research with AIMA and GPP, “Making it Big” provides insights from larger, more established managers who blazed a trail in building a billion-dollar hedge fund business. The research examines their path to growth, providing a road map for all emerging and start-up managers.

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How Technology Is (Slowly) Transforming Asset Management

Many regard asset management as a traditional, slow-moving industry. Its reluctance to innovate has seen it trail other areas of finance, such as trading and retail banking, when it comes to the adoption of technology. But this is changing.

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