Essential Content Marketing Strategies for Asset Managers
Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?
LinkedIn for Asset Fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
Why You Need a Hedge Fund CRM
A CRM designed for hedge fund managers can elimate customisation costs, provide features tailored for hedge funds and reduce administration costs.
Principles of Hedge Fund Customer Experience
In today’s digital environment, greater agility, flexibility and responsiveness are needed to meet rapidly evolving investor expectations, making customer experience critical to future success.
A Guide to Marketing Strategy for Asset Managers
Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.
Digitalisation of Hedge Fund Marketing
As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.
Document Portal for Fund Managers – Do I need one?
Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.
Hedge Funds Marketing Starter Pack: Getting leads straight through your website
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.
How to Differentiate your fund in a conference
Think of the following scenario:
You start planning your trip long in advance before the actual event. You arrange the flights, the hotel, the material you need and you try to plan ahead your sales strategy.