LinkedIn for asset fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
Digitalisation of hedge fund marketing
As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.
Hedge fund marketing starter pack: Getting leads straight through your website
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.
Making it Big Survey: How can you reach 1bn AUM? (teaser)
Our collaborative research with AIMA and GPP, “Making it Big” provides insights from larger, more established managers who blazed a trail in building a billion-dollar hedge fund business. The research examines their path to growth, providing a road map for all emerging and start-up managers.
How technology is (slowly) transforming asset management
Many regard asset management as a traditional, slow-moving industry. Its reluctance to innovate has seen it trail other areas of finance, such as trading and retail banking, when it comes to the adoption of technology. But this is changing.
Five simple questions investors ask about hedge funds… and how you can answer them
Investors face tough decisions when deciding how to allocate capital. After all, choosing between thousands of funds is a complicated process.
Here are 5 simple questions investors ask when selecting a fund that’s right for them and how a fund should answer in order to give themselves the best chance of engagement.
4 tips and tools that can help you raise capital in a smoother way
For young and smaller firms, raising capital can seem like a never-ending job. It requires hard work, patience, and a willingness to continually knock on doors that show no signs of opening. Thankfully, you don’t have to do it alone. With the right software solutions, tools, website, and partners, your next round of funding won’t be nearly as stressful, awkward, or energy-depleting. Here are some ideas that will help you succeed.