Asset management marketing in a digital world
Hedge funds which have traditionally depended on personal relationships to acquire capital have recently found their business model turned on its head in the wake of an unrelenting tide of digital disruption.
Advancing in the digital age – How technology pioneers will make the difference
Legacy systems and legacy thinking can also be formidable barriers. The status quo is hard to challenge when profit margins are reportedly around 40 percent.
Essential Content Marketing Strategies for Asset Managers
Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?
LinkedIn for Asset Fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
Why You Need a Hedge Fund CRM
A CRM designed for hedge fund managers can elimate customisation costs, provide features tailored for hedge funds and reduce administration costs.
The Sweet Spot Between Sales and Marketing for Funds
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
Digitalisation of Hedge Fund Marketing
As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.
Document Portal for Fund Managers – Do I need one?
Managed security and branded document portals are growing in popularity as hedge funds become cautious of cybersecurity threats to their business.
Hedge Funds Marketing Starter Pack: Getting leads straight through your website
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.