Redefining relationships with digital technology
Innovation and technological progress has changed the distribution of goods and services fundamentally.
Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.
LinkedIn for asset fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
The sweet spot between sales and marketing for funds
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
Hedge fund marketing starter pack: Getting leads straight through your website
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.