TPMs: three challengers to watch in 2024
There has been a lot of development in the cap intro space in 2023, with new entrants and big developments from incumbents. We look at three challengers to watch in 2024.
A guide to marketing strategy for asset managers
Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.
Redefining Relationships with Digital Technology
Innovation and technological progress has changed the distribution of goods and services fundamentally.
Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.
LinkedIn for Asset Fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
Why You Need a Hedge Fund CRM
A CRM designed for hedge fund managers can elimate customisation costs, provide features tailored for hedge funds and reduce administration costs.
The Sweet Spot Between Sales and Marketing for Funds
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
Hedge Funds Marketing Starter Pack: Getting leads straight through your website
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.
How to Differentiate your fund in a conference
Think of the following scenario:
You start planning your trip long in advance before the actual event. You arrange the flights, the hotel, the material you need and you try to plan ahead your sales strategy.
Information Vs Wisdom
Many investors today focus the bulk of their attention on gathering information and data when it comes to manager assessment. From reading through documentation to the analysis of performance, investors certainly have their work cut out. But is this approach solid, or is it just scratching the surface?