Embracing digital channels: capital introductions in 2024 and beyond
The amount of prospect engagement hedge funds do online is increasing. What will this look like for 2024/2025?
Adapt or fall behind: the imperative shift in hedge fund fundraising tactics
There are many more routes to market for hedge funds looking to attract investors in 2024/2025. Are you set to take advantage of them?
Post-event follow-up: realising the full potential of your investment
As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.
Strategies to optimise your experience at upcoming events
As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.
TPMs: three challengers to watch in 2024
There has been a lot of development in the cap intro space in 2023, with new entrants and big developments from incumbents. We look at three challengers to watch in 2024.
A guide to marketing strategy for asset managers
Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.
Essential Content Marketing Strategies for Asset Managers
Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?