A guide to marketing strategy for asset managers
Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.
Building a marketing strategy to target different investor types
As the range of investors into hedge funds diversifies, the role of the fund marketer becomes more complex. What matters to different allocators, and how can hedge fund marketers target multiple segments successfully?
Why do large financial institutions buy software?
It’s easy to assume large financial institutions develop a lot of their own software, but in fact even organisations with hundreds of thousands of employees buy software. Why? Read on.
Stouff Capital selects Edgefolio to support growth trajectory
Stouff Capital, a Swiss hedge fund, is now live on FundPortal, Edgefolio’s all-in-one fund marketing and investor relations platform for hedge funds. The firm will now benefit from an investor portal and CRM, with mailing tools, fund reporting, and data room – all within a single platform.
Events and award season is here – are you ready?
September through November is a busy time for a variety of events involving the fund management community. How can hedge funds and third-party marketers get the most from their investment?
The evolution of third-party marketers in a technology-driven landscape
The world of alternative investments has witnessed an evolution in recent years due to changing technology, and this has impacted both the role and the daily operations of third-party marketers (TPMs). How can TPMs use technology to their advantage?
Altana Wealth selects Edgefolio to grow AuM and deliver an excellent investor experience.
Learn why Altana Wealth selected FundPortal to improve their fund marketing and deliver an excellent investor experience.
Enhancing investor transparency – a shake-up for the funds industry
The reform package approved by the SEC this week mandates increased transparency for investors. How should fund managers share this information, and can this be a competitive advantage for those that get it right?
Gaining momentum; how trust and commitment are key to successful influencer marketing for hedge funds
If authenticity is the key to forming the personal brand, commitment is key to executing the project. How can you gain and maintain momentum in your influencer marketing?