Are hedge funds maximising the value of their email marketing?
Email marketing is a core component of the modern fund marketing strategy. But are hedge funds deriving as much value from it as they might?
New product feature: new FundPortal Outlook add-in
We know that a lot of our clients’ fund marketing communications happens via email. To streamline workflows across these high-frequency systems, we have released a new FundPortal Outlook plug-in.
Fund marketing content; what it’s not
In fund marketing, “content” covers a wide range of activities – from podcasts to white papers to pitch decks to quarterly newsletters. In this blog, we cover what it’s not.
iConnections Global Alts 2023; what I learnt and what we would do differently next year
iConnections Global Alts is not a new event, but this was the first time for Edgefolio. What did we learn? Read on!
Welcome aboard this non-stop flight to Miami
In our last blog, we discussed the pre-event preparation to get you on track for a successful event. Now, let’s consider the tips and tricks to get the most out of your time at the conference itself.
The return of Context365 and iConnections; are you ready for the the return of hedge fund events?
You probably need no introduction to the two flagship conferences of the hedge fund world; Context365 and iConnections. Attendees will be hoping for incredible networking opportunities. So how can you maximise your chance of success? Here are some tips to get you going:
What is the November 4 Marketing Rule imposed by the SEC, and how it will affect the marketing of hedge funds?
The November 4 Marketing Rule is a new reform imposed by the SEC that will affect the marketing of hedge funds. How will it affect fund managers?
The rise and fall of crypto; how can investor trust be rebuilt?
The decline in the cryptocurrency market has been dramatic. How can crypto fund managers now begin to reassure and re-engage their investors?
Vietnam & selling the story: Kenno, Mikael Nastamo
In our ‘Exposure’ series, we’re talking to our clients & about the funds, people & strategies. Kenno, experts in Vietnam’s economy are up next.