Gaining momentum; how trust and commitment are key to successful influencer marketing for hedge funds
If authenticity is the key to forming the personal brand, commitment is key to executing the project. How can you gain and maintain momentum in your influencer marketing?
Developing a “personal brand” – the dangers of bullsh*tting
Most hedge funds use the image and reputation of their founders and/or executive team to promote their fund. How can you expand this concept into a true marketing activity?
What should you expect from the FundPortal implementation process?
When we speak to hedge funds, they are often surprised by how quick and lightweight the FundPortal implementation process is. In this blog, we walk through the process and timelines
SaaS; no pain, all gain
Software as a Service (SaaS) gives businesses access new functionality at higher speed and lower cost. So why are some firms clinging to the outdated notion that change must be painful?
Are hedge funds maximising the value of their email marketing?
Email marketing is a core component of the modern fund marketing strategy. But are hedge funds deriving as much value from it as they might?
New product feature: new FundPortal Outlook add-in
We know that a lot of our clients’ fund marketing communications happens via email. To streamline workflows across these high-frequency systems, we have released a new FundPortal Outlook plug-in.
Fund marketing content; what it’s not
In fund marketing, “content” covers a wide range of activities – from podcasts to white papers to pitch decks to quarterly newsletters. In this blog, we cover what it’s not.
iConnections Global Alts 2023; what I learnt and what we would do differently next year
iConnections Global Alts is not a new event, but this was the first time for Edgefolio. What did we learn? Read on!
Welcome aboard this non-stop flight to Miami
In our last blog, we discussed the pre-event preparation to get you on track for a successful event. Now, let’s consider the tips and tricks to get the most out of your time at the conference itself.