Authentically Connecting with your Investors

You have done a great job of delivering results, gathering your contacts in one place and you are ready to hit the ‘send’ button. Are you sure that you are doing this correctly though? The best funds out there follow one simple mantra to get better results.

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Redefining Relationships with Digital Technology

Innovation and technological progress has changed the distribution of goods and services fundamentally.

Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.

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Asset management marketing in a digital world

Hedge funds which have traditionally depended on personal relationships to acquire capital have recently found their business model turned on its head in the wake of an unrelenting tide of digital disruption.

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Advancing in the digital age – How technology pioneers will make the difference

Legacy systems and legacy thinking can also be formidable barriers. The status quo is hard to challenge when profit margins are reportedly around 40 percent.

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Essential Content Marketing Strategies for Asset Managers

Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?

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LinkedIn for Asset Fundraising

LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.

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Why You Need a Hedge Fund CRM

A CRM designed for hedge fund managers can elimate customisation costs, provide features tailored for hedge funds and reduce administration costs.

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Principles of Hedge Fund Customer Experience

In today’s digital environment, greater agility, flexibility and responsiveness are needed to meet rapidly evolving investor expectations, making customer experience critical to future success.

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A Guide to Marketing Strategy for Asset Managers

Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.

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