Adapt or fall behind: the imperative shift in hedge fund fundraising tactics

There are many more routes to market for hedge funds looking to attract investors in 2024/2025. Are you set to take advantage of them?

Read more

Post-event follow-up: realising the full potential of your investment

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

Read more

How to get the most from your events

Strategies to optimise your experience at upcoming events

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

Read more

TPMs: three challengers to watch in 2024

There has been a lot of development in the cap intro space in 2023, with new entrants and big developments from incumbents. We look at three challengers to watch in 2024.

Read more

A guide to marketing strategy for asset managers

Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.

Read more

Scrabble letters making up the word Login

Why Does A Hedge Fund Need A Client Portal?

Why does a hedge fund need a client portal in 2022? Transparency? Yep. Marketing? Absolutely. We delve into all the reasons why it is crucial in 2022.

Read more

Authentically Connecting with your Investors

You have done a great job of delivering results, gathering your contacts in one place and you are ready to hit the ‘send’ button. Are you sure that you are doing this correctly though? The best funds out there follow one simple mantra to get better results.

Read more

relationships-edgefolio

Redefining Relationships with Digital Technology

Innovation and technological progress has changed the distribution of goods and services fundamentally.

Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.

Read more

man-talking-on-cellphone

Asset management marketing in a digital world

Hedge funds which have traditionally depended on personal relationships to acquire capital have recently found their business model turned on its head in the wake of an unrelenting tide of digital disruption.

Read more