Post-event follow-up: realising the full potential of your investment

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

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How to get the most from your events

Strategies to optimise your experience at upcoming events

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

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The fund marketing tech stack in 2024

All fund managers have fund marketing tech stack – regardless of how sophisticated it is. We consider the full spectrum going into 2024. 

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Building a marketing strategy to target different investor types

As the range of investors into hedge funds diversifies, the role of the fund marketer becomes more complex. What matters to different allocators, and how can hedge fund marketers target multiple segments successfully?

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Why do large financial institutions buy software?

It’s easy to assume large financial institutions develop a lot of their own software, but in fact even organisations with hundreds of thousands of employees buy software. Why? Read on.

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Events and award season is here – are you ready?

September through November is a busy time for a variety of events involving the fund management community. How can hedge funds and third-party marketers get the most from their investment?

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The evolution of third-party marketers in a technology-driven landscape

The world of alternative investments has witnessed an evolution in recent years due to changing technology, and this has impacted both the role and the daily operations of third-party marketers (TPMs). How can TPMs use technology to their advantage?

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Enhancing investor transparency – a shake-up for the funds industry

The reform package approved by the SEC this week mandates increased transparency for investors. How should fund managers share this information, and can this be a competitive advantage for those that get it right?

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Gaining momentum; how trust and commitment are key to successful influencer marketing for hedge funds

If authenticity is the key to forming the personal brand, commitment is key to executing the project. How can you gain and maintain momentum in your influencer marketing?

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