Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
When your head is down and you are doing your job on a day-to-day basis, it is very difficult – practically impossible – to keep up to date all your marketing material, and perhaps more importantly, follow and embrace business best practices.
When it comes to Hedge funds, all the regulations, the compliance headaches and the costs associated with spreading the word are prohibiting the Marketing Manager to publicly declare that the fund is doing great.
Many investors today focus the bulk of their attention on gathering information and data when it comes to manager assessment. From reading through documentation to the analysis of performance, investors certainly have their work cut out. But is this approach solid, or is it just scratching the surface?