Post-event follow-up: realising the full potential of your investment

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

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How to get the most from your events

Strategies to optimise your experience at upcoming events

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

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The fund marketing tech stack in 2024

All fund managers have fund marketing tech stack – regardless of how sophisticated it is. We consider the full spectrum going into 2024. 

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TPMs: three challengers to watch in 2024

There has been a lot of development in the cap intro space in 2023, with new entrants and big developments from incumbents. We look at three challengers to watch in 2024.

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A guide to marketing strategy for asset managers

Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.

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How to deal with Covid-19 as an Asset Manager

The coronavirus isn’t going away anytime soon. It’s going to have a significant impact on every business, and the asset management industry has already taken a heavy blow. There’s plenty of information out there on washing your hands, but precious little on how to ensure that your business is as prepared as possible to take the hit.

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Authentically Connecting with your Investors

You have done a great job of delivering results, gathering your contacts in one place and you are ready to hit the ‘send’ button. Are you sure that you are doing this correctly though? The best funds out there follow one simple mantra to get better results.

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Redefining Relationships with Digital Technology

Innovation and technological progress has changed the distribution of goods and services fundamentally.

Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.

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Essential Content Marketing Strategies for Asset Managers

Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?

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