You have done a great job of delivering results, gathering your contacts in one place and you are ready to hit the ‘send’ button. Are you sure that you are doing this correctly though? The best funds out there follow one simple mantra to get better results.
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
When your head is down and you are doing your job on a day-to-day basis, it is very difficult – practically impossible – to keep up to date all your marketing material, and perhaps more importantly, follow and embrace business best practices.