Why does a hedge fund need a client portal?
Why does a hedge fund need a client portal in 2022? Transparency? Yep. Marketing? Absolutely. We delve into all the reasons why it is crucial in 2022.
Authentically connecting with your investors
You have done a great job of delivering results, gathering your contacts in one place and you are ready to hit the ‘send’ button. Are you sure that you are doing this correctly though? The best funds out there follow one simple mantra to get better results.
Redefining relationships with digital technology
Innovation and technological progress has changed the distribution of goods and services fundamentally.
Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.
Asset management marketing in a digital world
Hedge funds which have traditionally depended on personal relationships to acquire capital have recently found their business model turned on its head in the wake of an unrelenting tide of digital disruption.
Advancing in the digital age – How technology pioneers will make the difference
Legacy systems and legacy thinking can also be formidable barriers. The status quo is hard to challenge when profit margins are reportedly around 40 percent.
Essential content marketing strategies for asset managers
Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?
LinkedIn for asset fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
The sweet spot between sales and marketing for funds
Sales and marketing are the two sides of the same coin. They both aim at educating prospects, bringing in new clients while making sure that you continue to delight your current ones.
Digitalisation of hedge fund marketing
As far as marketing sophistication goes, the hedge fund industry has built a reputation for lagging far behind many other financial and professional services.